Our Values

Our Values

Kinder.
We're all about ideals. In a perfect world, every child would have access to the basic necessities. First and foremost, we resolve to give. For every purchase, we donate an item from our collection to Baby2Baby. Learn more about our get|give initiative here

Simpler.
In our everyday lives, everything seems to be increasingly complicated, and we find our generation gravitating towards the thoughtfully minimalistic. The collection is edited to perfection and designed with a fresh aesthetic that allows our minds to breathe.

Greener.
When it comes to our packaging, we have spared no expense in ensuring that we only use recycled or compostable materials, so that we leave a minimal footprint on our environment. Our mailers, shipping labels, tissue paper, stickers, and information cards are all made using recycled materials. Our clear protective bags are made of plant material that is entirely compostable. We are always looking for ways to reduce our impact on the planet and we promise to keep up with innovative solutions for shipping, packaging, and operating. 

Better.
We labored over every decision in each piece in our collection. From fit to feel, size to color, and care label fabric, we commit to perfecting every detail so that you can feel confident in purchasing our products. We will always continue to improve our collection with your feedback.

Not only do we hold these values for ourselves and our company, but we also want to raise our children with the same. We believe by starting with infants, we can help pave the way for them to be just a little bit kinder, simpler, greener. A little bit better.

Send us your comments, thoughts, feedback, and ideas for improvement in all areas.

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Size Chart
Size Height (inches) Weight (lb)
Newborn Up to 18 5 - 8
0-3 Months 18 - 23 8 - 12
3-6 Months 23 - 26 12 - 16.5
6-12 Months 26 - 29 16.5 - 23
12-18 Months 29 - 31 23 - 27
18-24 Months 31 - 33 27 - 30
2T 33 - 35 30 - 33
3T 35 - 38 33 - 36
4T 38 - 41 36 - 39