• We took the basics

    and gave them an upgrade.

    Shop Baby
  • 12|12 + Tata Harper Gift Set

    Mom-to-be will thank you

    Shop Now
  • Rosie Assoulin

    x Fivestory x 12|12
    Limited Edition Tee

    Yes, please

From our fans

  • "Other than 12|12’s incredibly admirable philanthropic get/give mission, what keeps goop mamas coming back for more adorably minimalist snap-front onesies after every growth spurt is the longevity of the organic cotton and spot-on sizing—so many lines out there are all over the place in that department."


  • "My kids love cozy! The second they tried on their new 12|12 sets, they didn't want to take them off.  This was a game changer because my kids have chosen some pretty outrageous leggings with all kinds of hideous bright colors, and now, those rags are long gone!"

    Mama & Tata

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